Parker & James uses a variety of advertising techniques to
solve a client's marketing problem. Whenever appropriate,
we coordinate multiple advertising tactics in order to communicate
a powerful, cohesive message.
Click to see samples from a variety of campaigns..
Fifield Inc., a 78-year-old,
Massachusetts textile company that does business worldwide,
needed to find a way to communicate with its near and
distant customers.
Solution:
Parker & James created a series of newsletters to communicate
the quality of the company's new products, educate customers
about appropriate care of textiles, and inform them
about changes in personnel.
Results:
The newsletter, in conjunction with a coordinated advertising
and public relations program, fostered a new awareness
of the quality of the company. In addition, customers
responded enthusiastically to trivia contests described
within the newsletter.
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