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Advertising
Parker & James uses a variety of advertising techniques to
solve a client's marketing problem. Whenever appropriate,
we coordinate multiple advertising tactics in order to communicate
a powerful, cohesive message.
Click to see samples from a variety of campaigns..
| Brochure |
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| Problem: |
The oldest continuing business
development corporation in the country, Mass. Business
Development Corporation is a private sector company supported
by over seventy Massachusetts financial institutions.
The company, which provides debt and equity financing
to smaller Massachusetts-based manufacturing and wholesale/distribution
firms, needed a new brochure to use in place of yearly,
slickly produced, annual reports. |
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| Solution: |
Parker & James created a handsome and innovative brochure
that offered case studies to dramatize the company's
range of lending options. In addition, the brochure
featured pockets for the placement of its annual financials
and updated company information.
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| Results: |
The brochure graphically illustrated the geographic
scope of the company's range. With minor changes, Mass.
Business has used the same brochure for more than five
years, replacing information in the pockets as needed.
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