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Advertising
Parker & James uses a variety of advertising techniques to
solve a client's marketing problem. Whenever appropriate,
we coordinate multiple advertising tactics in order to communicate
a powerful, cohesive message.
Click to see samples from a variety of campaigns..
| Billboard |
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| Problem: |
A candy shop, adjoining
Boston's busy Southeast Expressway, wanted to attract
new customers during the holiday season. |
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| Solution: |
Parker & James created a high-impact billboard display
in a heavy traffic area, which was concise, memorable,
and forceful.
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| Results: |
Chocolate turtles became a best seller, while overall
business increased. As customers made their purchases,
they discussed the turtle message -- contributing to
a storewide excitement. Billboard received first place
honors for outstanding creative achievement.
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