Recruitment Web Site

Integral to the campaign was a dedicated Web site - www.rewardingwork.org - which reached prospective workers throughout the United States and other countries.

LINKS TO ALL PARTICIPATING AGENCIES
Every participating agency is listed so that visitors browsing the site can find agencies with work sites in the towns of interest to them.

"PSEUDO" WEB PAGES
Every participating agency was entitled to its own Web page, whether or not that agency had the resources to build it. Included along with basic job information was telephone, email addresses, and related data.

AN ONLINE DATABASE OF RESPONDENTS
Perhaps the most important feature of the Web site was the development of a private, password-protected database containing information on all people responding to the campaign. By logging on to this non-public part of the Web site, participating provider agencies search for names of prospective hires. All the information comes from responses people gave telephone operators when calling the toll-free response line or from information they themselves provided when completing a form on the Web site.

A PRIVATE PREVIEWING SECTION
Another feature, which has become important to the smooth functioning of the campaign, is a private, password-protected previewing section, available to all participating agencies. Because detailed information sometimes has to be shared quickly, the preview area of the Web site provides a place where participants can go to view proofs of ads and other collateral print material in progress.

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