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Recruitment Direct Mail

Direct mail campaigns played an important role in the campaign. Through discussions with provider agencies, potential audiences were identified and mailing lists obtained. Mailers, brochures, and posters were developed and direct mailed, as well as distributed to provider agencies, libraries, job centers, churches, senior centers, and other important distribution points.

Back to Case Study - the Mass. DMR Workforce Recruitment Campaign

 
   
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  Recruitment Strategy  
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  Recruitment Direct Mail  
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